Words...

The past few days have provided some pretty cool reading...mostly articles and stuff, nothing major, but I figured it might be cool to throw some quotes out this week and see what you think.

Here's one to get us going:

"A lot of people think branding is about crass commercialism, big business, and exploiting workers in Third World countries. A lot of people have really negative connotations of branding, but the essential definition of branding is simply the story that surrounds a product, a person, or an organization. In other words, what do people think of when they think of you? What do people think of when they think of Apple? What do they think of when they think of Nike? All that information is encoded in that brand. A brand is a story that surrounds an organization.

"So my thing is the Church actually began branding because we're the people who began thousands of years ago telling a compelling story that transformed our lives. But it seems in the last 40 or 50 years, we've lost that ability and business now does it better than we do. Nike tells a better story than most pastors."

-Phil Cooke, author of Branding Faith

(Taken from Collide Magazine, Issue 04, March/April 2008)

Totally true? Total nonsense? Somewhere in between?