Apple's Next Problem
Seth Godin, sethgodin.typepad.com / dec. 14, 2007

Walked into Starbucks two days ago and saw five people with laptops. Every single one a white Mac. Five unrelated people out of five, same machine.

When your entire culture is organized about being the other, the outsider, the insurgent, the one that's better than the masses... (like Starbucks, btw), what do you do when you are the masses?

It's a good problem to have, but it's still a problem.




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